Lessons From Entrepreneurs Who Have Done It

The COVID-19 pandemic forced many slot joker online businesses to temporarily suspend operations, either voluntarily out of concern for the health of customers and employees or as a result of state mandates. Although the novel coronavirus pandemic persists and, in some cases, even appears resurgent, many businesses have determined that it’s time to reopen and adapt to the new normal.

Businesses are reopening after COVID-19 shutdown.
Many states have relaxed restrictions to allow businesses to resume economic activity. Georgia, for example, became one of the first states in the nation to begin a reopening process, lifting restrictions as early as April. Other states waited a bit longer before announcing partial reopenings of their nonessential businesses, but by mid-May, every state in the U.S. had eased coronavirus-related restrictions at least a little bit.

Many business owners seized the opportunity to resume business, despite concerns about COVID-19 and social distancing, due to an equally pressing financial situation. Others have kept their doors closed, whether by choice or because they still fall under lingering restrictions in their home states. As retail businesses, fitness centers, nail salons and barbershops begin showing signs of life again, the question for many small business owners is how to reopen with public health and safety in mind.

For entrepreneurs preparing to reopen in the near future, it is important to craft a reopening plan that follows state guidance and respects remaining restrictions.

If you’re nervous about reopening, consider the following advice from the real-world experiences of small business owners who have already done it. Use their tips to establish safety protocols that protect employee and customer alike.

  1. Focus on nonoperational elements of your business prior to reopening.
    While you’re waiting for the right time to reopen your business, there is plenty you can do to improve your chances of a nimble recovery. For example, cutting extraneous expenses or working on your digital marketing strategy could pay off down the line when your day-to-day attention returns to keeping your business running. Look for creative ways to make the rest of your shutdown productive.

“My best advice is to not let this time go unused,” said Werner Furstenberg, owner and president of Creative Shade Solutions. “Update your website, plan your marketing, get your offices or business locations thoroughly cleaned, organize your computer files. Even if you can’t run business as usual, there is plenty that can be done online, and much that can be done to make your business a safe and healthy place for all employees and customers.”

  1. Establish workplace safety policies and train your team to follow them.
    One of the most important things to do is make sure your employees are all on the same page when it comes to new workplace safety policies designed to mitigate the spread of COVID-19. Provide personal protective equipment (PPE) for your employees, and offer specific training on the policies you’ve put in place.

“In addition to reinforcing good hygiene practices recommended by the CDC with our team members, we have also adopted the CDC recommendation for a detailed health screening and temperature check prior to each employee shift,” said Daniel DeLeon, owner of Grumpy’s Restaurant in Jacksonville, Florida. “We have even extended this to all of our vendors, delivery and maintenance personnel.”

Consider taking these measures:

Require employees to wear masks or face coverings, even if not required by law in your state.
Provide sanitation stations throughout the workplace.
Require employees to wear gloves and regularly sanitize them.
Increase the frequency of cleaning for all your facilities.
Require social distancing measures for all employees and customers.
If possible, establish outdoor spaces for customers (such as outdoor dining areas) and curbside pickup options.

  1. Explain the safety measures to your customers.
    Don’t be afraid to let your customers know about the measures you’ve adopted. It’s not just a marketing strategy, but a genuine way to show that you prioritize the well-being of your team and your customers. While reopening your business is important, nothing should trump public health.

“Be vocal and let your guests see the efforts you have in place to protect them and your employees,” said Brenda Cantrell, brand ambassador for retail chain Unclaimed Baggage. “Demonstrate the procedures you’ve put into place in pictures and video on social media. Taking that extra step to tell your story and own the procedures you’ve put in place will help balance these extra precautions with a positive experience at the place of business.”

How to Make It Easier to Embrace Change

Regardless of Agen judi bola industry, there’s no question that COVID-19 has transformed global and U.S. business practices. Some changes have been small, while others have the potential to be lasting and, possibly, revolutionary.

According to a June 2020 Global Economic Prospects Survey, the global GDP was predicted to contract 5.2% in 2020, the biggest worldwide drop in decades. The only certainty right now is that everything is fluid, and the businesses that want to survive must adapt.

For my company, the impact of COVID-19 meant leaning more heavily on automation. As we tried to keep up with increased e-commerce demands, we also had to reckon with warehouse labor shortages.

For some businesses, that’s meant applying traditional brick-and-mortar operations to virtual platforms like Facebook Live and FaceTime, and doing what every company wants to do: adapt and find a new way to stand out. For established business leaders, adaptation in the face of sudden change is a big ask, but it’s also necessary.

Letting go of complete control
At their core, great business leaders are problem-solvers. Even with unexpected circumstances, the basic tenet of problem-solving remains the same: Identify the symptoms, diagnose the root causes and then find ways to either fix the root problem or ease the symptoms.

In this regard, confronting the fallout from COVID-19 should be no different from any other obstacle; there are just more symptoms to deal with. That can mean a lot more uncertainty surrounding what’s feasible and what isn’t, an intimidating, but not insurmountable, prospect.

When my company first began to scale, we faced all kinds of uncertainty. The vision of where we wanted to be didn’t always align with what the market wanted. It was difficult at times. Those early days taught our team that change was a force to embrace instead of weather. This is a lesson I’ve carried with me into the pandemic, and it’s one that I believe a business of any size or stripe needs to learn if it wants to emerge from the pandemic better than before.