About a decade ago, e-commerce businesses began noticing that sales increased on the Monday after Thanksgiving, when most Americans were back to work after the long weekend agen poker resmi. A marketing team at Shop.org, a branch of the National Retail Federation, officially coined the term “Cyber Monday” in 2005; by 2010, it had become the biggest online shopping day of the year.
Cyber Monday falls on Nov. 30 this year. Retailers that sell exclusively online love to run sales on Cyber Monday, but those that have brick-and-mortar as well as e-commerce operations can also take advantage of this shopping day. To take advantage of Cyber Monday, you need to make sure your online store is equipped to handle demand in online shopping from mobile devices. Otherwise, your business could miss out on some big holiday shopping sales growth. Contact a web developer right away to get your online store ready. [Do you need to set up or revamp your online store? Start your search for a solution with our guide to the best e-commerce and shopping cart software.]
Also, focus on unique promotions only you can offer customers. For instance, you could give customers 50% off their first month of a specific product or service you offer, or perhaps 40% off anything in your store with a discount code. These types of promotion tend to entice shoppers.
Key takeaway: This year’s Cyber Monday is the perfect opportunity to meet your customers where they are. To take advantage, offer enticing promotions and make sure your website is mobile-friendly.